About Merchant First
Merchant First was built on a simple belief: business owners deserve a funding partner that understands their world — the pressures, the pace, and the potential. We’ve combined deep industry experience with next-generation technology to create funding solutions that are as responsive as the entrepreneurs we serve.
Merchant First is More Than Funding
We’re not just providing capital — we’re helping businesses stay stable, seize opportunity, and build for the future. Our team has helped companies across industries — from restaurants to retailers, contractors to eCommerce brands — navigate their most critical moments with confidence.
Funding when you need it — Same-day and next-day options available to meet your most critical demands.
Built for real businesses — Repayment options that fit your business’s cash flow and keep you moving forward.
Technology meets human support — Experienced teams using industry-leading AI tools to serve you better and faster.
Flexible amounts — From $10k to $250k and beyond, we can tailor funding and repayment options that meet your needs.
Merchant First Values
Clarity
No confusing terms or hidden steps — we make funding easy to understand.
Collaboration
You’ll work with a dedicated advisor who gets to know you and your business.
Commitment
We’re here for more than one transaction — we’re here for your long-term success.
